Celebrating Disney's 100 Years Of Wonder Collab

To celebrate Disney’s 100 Years of Wonder, Mr Price partnered with the global brand to create a magical kidswear campaign designed to spark imagination and joy. The brief was to bring whimsy, wonder, and playful nostalgia to life — turning the set into a fantastical world where children could dream, explore, and just have fun.

My Contribution:
As Lead Videographer, I was responsible for crafting the full TVC experience — from camera planning to capturing movement and emotion in a live, energetic environment. I also contributed to set build direction, including the oversized “100” prop installation that became the centrepiece of the visual world.

My role included:

Shooting handheld and on rig to chase motion and capture candid play

Working closely with child talent and directing movement through the set

Helping shape the confetti-filled, vibrant atmosphere that embodied Disney magic

Collaborating with the production team to build and light the custom set in an industrial parking lot

Creative Highlights:

The set featured a custom-built "100" structure, metallic balloons, and holographic backdrops

Kids were encouraged to run, play, and interact naturally — turning the TVC into a living playground

Confetti cannons, bold lighting, and pastel tones added to the whimsical, energetic vibe

Distribution & Reach:
The campaign aired across national broadcast TV, digital platforms, and was adapted into multiple short-form media assets for use in-store, online, and on social media.

Impact:
This was a joyful, memorable piece — not just visually, but emotionally. It captured the spirit of Disney’s 100-year milestone while reinforcing Mr Price’s ability to deliver magical moments for the next generation.

Art Direction : Jolene Van Der berg
Videographer : Mvelo Gwambe