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Campaigns
This is where big ideas come to life.
From digital to print, through-the-line to TVCs, this is where the bigger builds are housed — fully integrated campaigns crafted to move audiences and drive results.
I’m involved from start to finish: leading strategic thinking, shaping creative direction, and overseeing execution across paid media, social, broadcast, and beyond.
Keep an eye on this page for new campaigns and fresh drops.
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Quick Face - Beauty Range with Ayanda & Lungile Thabethe
Quick Face is a beauty brand developed by Ayanda and Lungile Thabethe in collaboration with Mr Price. The product range is designed to simplify everyday makeup routines through multifunctional essentials like hydrating sprays, brow definers, contour palettes, and glosses — making polished beauty accessible, quick, and easy for all.
My Contribution:
As part of the core creative team, I was responsible for shaping and executing a cohesive visual identity across a multi-platform rollout. My contributions included:
Campaign design for digital, social media (Instagram, TikTok, YouTube), and web
E-commerce and product feature content
In-store branding and shopper touchpoints
National TV and print campaign artwork
Editorial shoot collaboration with Glamour Magazine
BTS content production for social and YouTube
Coverage of the official launch event in Johannesburg
Cross-functional collaboration with marketing, design, and influencer teams
Creative Direction & Execution:
I helped bring the Thabethe sisters’ vision to life — reflecting both elegance and relatability through vibrant imagery, engaging product education content, and storytelling that matched the energy of real South African consumers. From pre-production through post, the approach remained rooted in clarity, culture, and consistency.
PR Reach & Market Impact:
Featured in multiple national newspapers, beauty articles, and online publications, driving substantial organic buzz
Reached millions of impressions across social and earned media, amplified by influencer partnerships
Helped establish Mr Price as a credible and competitive player in the South African beauty industry
Quick Face’s success directly contributed to a measurable increase in market share within the beauty and cosmetics retail sector for Mr Price
Recognized as a youthful, relevant beauty disruptor in an increasingly crowded space
Key Highlights:
Johannesburg launch event with high-profile guests and influencer activation
Glamour Magazine shoot that elevated brand credibility through editorial storytelling.
Shot in Capetown,South Africa.
Consistent omni-channel presence across retail, digital, and broadcast
Strong emotional connection with Gen Z and Millennial beauty consumers
Art Direction : Darryn Rowe/Liesel Chloe
Videography : Mvelo Gwambe
Photography : Craig Scott
My Contribution:
As part of the core creative team, I was responsible for shaping and executing a cohesive visual identity across a multi-platform rollout. My contributions included:
Campaign design for digital, social media (Instagram, TikTok, YouTube), and web
E-commerce and product feature content
In-store branding and shopper touchpoints
National TV and print campaign artwork
Editorial shoot collaboration with Glamour Magazine
BTS content production for social and YouTube
Coverage of the official launch event in Johannesburg
Cross-functional collaboration with marketing, design, and influencer teams
Creative Direction & Execution:
I helped bring the Thabethe sisters’ vision to life — reflecting both elegance and relatability through vibrant imagery, engaging product education content, and storytelling that matched the energy of real South African consumers. From pre-production through post, the approach remained rooted in clarity, culture, and consistency.
PR Reach & Market Impact:
Featured in multiple national newspapers, beauty articles, and online publications, driving substantial organic buzz
Reached millions of impressions across social and earned media, amplified by influencer partnerships
Helped establish Mr Price as a credible and competitive player in the South African beauty industry
Quick Face’s success directly contributed to a measurable increase in market share within the beauty and cosmetics retail sector for Mr Price
Recognized as a youthful, relevant beauty disruptor in an increasingly crowded space
Key Highlights:
Johannesburg launch event with high-profile guests and influencer activation
Glamour Magazine shoot that elevated brand credibility through editorial storytelling.
Shot in Capetown,South Africa.
Consistent omni-channel presence across retail, digital, and broadcast
Strong emotional connection with Gen Z and Millennial beauty consumers
Art Direction : Darryn Rowe/Liesel Chloe
Videography : Mvelo Gwambe
Photography : Craig Scott
Celebrating Disney's 100 Years Of Wonder Collab
To celebrate Disney’s 100 Years of Wonder, Mr Price partnered with the global brand to create a magical kidswear campaign designed to spark imagination and joy. The brief was to bring whimsy, wonder, and playful nostalgia to life — turning the set into a fantastical world where children could dream, explore, and just have fun.
My Contribution:
As Lead Videographer, I was responsible for crafting the full TVC experience — from camera planning to capturing movement and emotion in a live, energetic environment. I also contributed to set build direction, including the oversized “100” prop installation that became the centrepiece of the visual world.
My role included:
Shooting handheld and on rig to chase motion and capture candid play
Working closely with child talent and directing movement through the set
Helping shape the confetti-filled, vibrant atmosphere that embodied Disney magic
Collaborating with the production team to build and light the custom set in an industrial parking lot
Creative Highlights:
The set featured a custom-built "100" structure, metallic balloons, and holographic backdrops
Kids were encouraged to run, play, and interact naturally — turning the TVC into a living playground
Confetti cannons, bold lighting, and pastel tones added to the whimsical, energetic vibe
Distribution & Reach:
The campaign aired across national broadcast TV, digital platforms, and was adapted into multiple short-form media assets for use in-store, online, and on social media.
Impact:
This was a joyful, memorable piece — not just visually, but emotionally. It captured the spirit of Disney’s 100-year milestone while reinforcing Mr Price’s ability to deliver magical moments for the next generation.
Art Direction : Jolene Van Der berg
Videographer : Mvelo Gwambe
My Contribution:
As Lead Videographer, I was responsible for crafting the full TVC experience — from camera planning to capturing movement and emotion in a live, energetic environment. I also contributed to set build direction, including the oversized “100” prop installation that became the centrepiece of the visual world.
My role included:
Shooting handheld and on rig to chase motion and capture candid play
Working closely with child talent and directing movement through the set
Helping shape the confetti-filled, vibrant atmosphere that embodied Disney magic
Collaborating with the production team to build and light the custom set in an industrial parking lot
Creative Highlights:
The set featured a custom-built "100" structure, metallic balloons, and holographic backdrops
Kids were encouraged to run, play, and interact naturally — turning the TVC into a living playground
Confetti cannons, bold lighting, and pastel tones added to the whimsical, energetic vibe
Distribution & Reach:
The campaign aired across national broadcast TV, digital platforms, and was adapted into multiple short-form media assets for use in-store, online, and on social media.
Impact:
This was a joyful, memorable piece — not just visually, but emotionally. It captured the spirit of Disney’s 100-year milestone while reinforcing Mr Price’s ability to deliver magical moments for the next generation.
Art Direction : Jolene Van Der berg
Videographer : Mvelo Gwambe
Northstar Footwear
Mr Price teamed up with Bata South Africa’s North Star brand and hip-hop duo MajorSteez to launch an exclusive sneaker and fashion capsule aimed at Gen Z. The campaign tapped into early 2000s streetwear nostalgia while staying affordable, stylish, and rooted in youth culture.
My Contribution:
I was actively involved in brainstorms, conceptualisation, and full execution — from pre-production through delivery. My roles included:
Lead DOP on key shoots, working across studio and location setups
Operating as Second Cam for dynamic multi-cam coverage
Capturing lifestyle, promo, and BTS content as a Videographer
Shaping creative treatment and contributing to visual direction alongside the team
Working across locations in Durban and Johannesburg
Execution & Platforms:
Directed and filmed content for TV, online, social, and in-store
Delivered edits for Instagram, TikTok, YouTube and billboard screens
Supported on-ground activations and pop-up events (e.g., Wits University)
Created high-energy visuals aligning with MajorSteez’s brand and musical tone
Impact:
The campaign was a national success, helping reintroduce North Star to South Africa’s youth and reframe it as a relevant, fashion-forward sneaker label. It connected culture, music, and style at every touchpoint — elevating both Mr Price and North Star’s influence in the Gen Z market.
Credits
Art Direction : Yanela Jika
Photography : Lesedi Mothoagae
Videography : Mvelo Gwambe/Stuart Bradford
My Contribution:
I was actively involved in brainstorms, conceptualisation, and full execution — from pre-production through delivery. My roles included:
Lead DOP on key shoots, working across studio and location setups
Operating as Second Cam for dynamic multi-cam coverage
Capturing lifestyle, promo, and BTS content as a Videographer
Shaping creative treatment and contributing to visual direction alongside the team
Working across locations in Durban and Johannesburg
Execution & Platforms:
Directed and filmed content for TV, online, social, and in-store
Delivered edits for Instagram, TikTok, YouTube and billboard screens
Supported on-ground activations and pop-up events (e.g., Wits University)
Created high-energy visuals aligning with MajorSteez’s brand and musical tone
Impact:
The campaign was a national success, helping reintroduce North Star to South Africa’s youth and reframe it as a relevant, fashion-forward sneaker label. It connected culture, music, and style at every touchpoint — elevating both Mr Price and North Star’s influence in the Gen Z market.
Credits
Art Direction : Yanela Jika
Photography : Lesedi Mothoagae
Videography : Mvelo Gwambe/Stuart Bradford
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