Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Quick Face - Beauty Range with Ayanda & Lungile Thabethe
Project
Quick Face is a makeup brand, created by Ayanda and Lungile Thabethe in collaboration with Mr Price, that aims to simplify makeup application, offering products designed for quick and easy use. Their range typically includes items such as hydrating sprays, conceal and contour palettes, brow defining pencils, and various powders and glosses, all intended to help users achieve a polished look efficiently.
Type
Beauty & Make Up
Duration
Multi-year partnership across 3 years
Role
Lead Videographer/Digital Designer
Quick Face is a beauty brand developed by Ayanda and Lungile Thabethe in collaboration with Mr Price. The product range is designed to simplify everyday makeup routines through multifunctional essentials like hydrating sprays, brow definers, contour palettes, and glosses — making polished beauty accessible, quick, and easy for all.
My Contribution:
As part of the core creative team, I was responsible for shaping and executing a cohesive visual identity across a multi-platform rollout. My contributions included:
Campaign design for digital, social media (Instagram, TikTok, YouTube), and web
E-commerce and product feature content
In-store branding and shopper touchpoints
National TV and print campaign artwork
Editorial shoot collaboration with Glamour Magazine
BTS content production for social and YouTube
Coverage of the official launch event in Johannesburg
Cross-functional collaboration with marketing, design, and influencer teams
Creative Direction & Execution:
I helped bring the Thabethe sisters’ vision to life — reflecting both elegance and relatability through vibrant imagery, engaging product education content, and storytelling that matched the energy of real South African consumers. From pre-production through post, the approach remained rooted in clarity, culture, and consistency.
PR Reach & Market Impact:
Featured in multiple national newspapers, beauty articles, and online publications, driving substantial organic buzz
Reached millions of impressions across social and earned media, amplified by influencer partnerships
Helped establish Mr Price as a credible and competitive player in the South African beauty industry
Quick Face’s success directly contributed to a measurable increase in market share within the beauty and cosmetics retail sector for Mr Price
Recognized as a youthful, relevant beauty disruptor in an increasingly crowded space
Key Highlights:
Johannesburg launch event with high-profile guests and influencer activation
Glamour Magazine shoot that elevated brand credibility through editorial storytelling.
Shot in Capetown,South Africa.
Consistent omni-channel presence across retail, digital, and broadcast
Strong emotional connection with Gen Z and Millennial beauty consumers
Art Direction : Darryn Rowe/Liesel Chloe
Videography : Mvelo Gwambe
Photography : Craig Scott
